2020 will be remembered in history for this current pandemic which is affecting the whole world financially and emotionally. As a business, we are fortunate to still be assisting our clients during these unprecedented times by still generating leads and building brand awareness. For your business to survive within this new environment, it is imperative to have a digital presence online to retain customers during the year. We will discuss the 4 tips to take your digital marketing to the next level during a pandemic.
Web Design
Now more then ever your website is the front door to your business and customers will want to know all key information such as opening times, how your business is still operating through the pandemic and relevant FAQs. One of the key points to also mention is having a mobile friendly website should be top priority from not only a SEO perspective but to improve the user experience for all customers.
Social Media
With more people working from home or local lock downs within various cities in the UK, having a strong social media presence on various platforms can be key to increase your web traffic and drive conversions. By identifying where your target audiences, social media has the potential to build brand awareness and customer loyalty long term.
Content
Keep your customers informed by creating relevant content whether it is designing infographic, video or a blog. By creating a blog, you can share information to let your customers know your still operating and tips which relate to your current industry.
SEO
Now will be the best time to review your current SEO activity or look to start improving your organic reach. Although it is more time consuming to see the full results of SEO, long term it will increase engagement, traffic and builds trust and credibility.
CJK Digital are here for you
We know that COVID-19 has impacted us all but CJK Digital are here to help you through it from a Digital perspective. Whether it is advice or a Digital Strategy our team are here to assist.
