Digital Marketing is a common term which has been picking up pace over the last few years, with businesses across the globe investing in various online strategies to build brand awareness and connect with new and prospective customers.
What is Digital Marketing?
Digital Marketing is a set of online marketing techniques which are used to build, identify and target audiences with the intention to turn them into paying customers for a service or product. There are various digital channels that Marketers use to find potential customers which are:
Email Marketing – The use of emails to promote services and products to potential customers or clients. Email Marketing allows businesses big or small to keep current customers informed on current offers or special deals. Depending on the Email Service Provider, Email Marketing is an inexpensive way to distribute information to your current list.
SEO (Search Engine Optimization ) – SEO is the practice of quality and quantity of traffic to your website through organic search engine results. SEO consists of various factors and techniques which affect how your website is within search engines. Learn more about SEO.
Social Media Marketing – Social media marketing is a way to build additional traffic to your site or brand awareness by using various social media platforms. These platforms include facebook, twitter to a B2B solution such as linkedin or an image based platform such as Instagran or Pinterest.
Pay Per Click (PPC) – also known as cost per click is a model of internet marketing where marketers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than working on organic traffic.
Content Marketing – the creation and promotion of various content assets to generate lead generation. Brand awareness and traffic. Some examples of content marketing include infographics, whitepapers and blog posts.
What are the main benefits of Digital Marketing?
Low cost – Digital Marketing strategies are more cost effective compared to traditional marketing efforts such as radio / tv advertisements and print
Increase of conversions – with the potential to target specific leads, you can focus on customers who are interested in your business or product.
Potential for global reach – with digital marketing strategies, you have the potential to reach a global compared to traditional marketing.
Trackable measurable results – Digital Marketing is more easier to measure whether any specific campaigns are successful. Lets take for example a email marketing campaign, all email service providers will show results of a email which has been distributed such as the CTR and Open Rate.
When done properly and with testing various strategies online, Digital Marketing has the potential to grow your business and build your brand.
